2.Articole: Recent submissions

Now showing items 21-40 of 1023

The FOMO Phenomenon and Impulsive Buying

Mataciuc, Grigore (SEP ASEM, 2026)

This paper investigates the Fear of Missing Out (FOMO) phenomenon and its influence on impulsive buying behavior. The relevance of the topic is determined by the expansion of digital platforms and social media, which amplify ...
The Promotional Ecosystem or Experiential Marketing - Vectors for Consolidating the Prestige of ASEM

Toderică, Marin (SEP ASEM, 2026)

The massification of higher education and the intensification of global academic competition have catalyzed a structural transformation in how universities attract, retain, and engage students. This research exhaustively ...
The Impact of Resistance to Change on Organizational Management Efficiency

Iațco, Sorin (SEP ASEM, 2026)

Acest articol examinează modul în care rezistența la schimbare influențează eficiența managerială în cadrul organizațiilor și de ce înțelegerea acestei relații este esențială în mediul de afaceri actual, care evoluează ...
Determining the Effectiveness of Marketing Activities in Non-Governmental Organizations in the Republic of Moldova

Bîrca, Andreina (SEP ASEM, 2026)

This article investigates the effectiveness of marketing activities in non-governmental organizations (NGOs) operating in the Republic of Moldova. The study provides a comprehensive overview of the Moldovan NGO landscape, ...
Regional Tourism Patterns in Sicily

Grosu, Maria Carina; Marin, Alexandra (SEP ASEM, 2026)

Studiul examinează tiparele turismului din Sicilia în contextul mai larg al disparităților regionale din Italia. Analiza se bazează pe o evaluare comparativă a principalilor indicatori economici și turistici la nivelul ...
Approaching the Flower Buyer through the Prism of the Personality Concept

Razmerița, Cristina (SEP ASEM, 2026)

The paper addresses the connection between the characteristics of human psychology and what the individual prefers in the floral products market, the way in which marketing strategies are offered through the influence of ...
Ethical Marketing and Corporate Social Responsibility in the Banking Sector: Mechanisms for Rebuilding Consumer Trust

Florea, Florentin-Gabriel (SEP ASEM, 2026)

Crizele financiare recente au evidențiat nu doar vulnerabilități economice ale sectorului bancar, ci și o deteriorare semnificativă a relației de încredere dintre instituțiile financiare și consumatori. În acest context, ...
Perspectives on Modern Marketing Trends

Cistean, Teodora Elena; Dulgheru, Mircea Daniel (SEP ASEM, 2026)

Modern marketing is shaped by technological advancements and evolving consumer behavior. This paper analyzes key trends such as digital marketing, data-driven strategies, artificial intelligence, and relationship marketing. ...
Modern Marketing Trends and Their Impact on Consumer Behavior

Popovici, Daniela; Moșanu, Dia (SEP ASEM, 2026)

This paper analyzes the main trends in modern marketing and their impact on consumer behavior. With the rapid development of digital technologies, marketing has evolved from traditional approaches to more personalized, ...
Jobs To Be Done – A Modern Approach to the Innovation Process

Erhan, Dorin (SEP ASEM, 2026)

This paper explores the Jobs To Be Done (JTBD) framework as a structured, science-based methodology for innovation project management. While most innovation initiatives operate on intuition - treating product development ...
Dinamica și structura fluxurilor turistice în Republica Moldova

Livandovschi, Roman; Melnic, Igor (SEP ASEM, 2026-09)

Fluxurile turistice în Republica Moldova au cunoscut o evoluție semnificativă în perioada 2020-2025, influențată de transformările sociale și econo-mice, digitalizarea serviciilor și diversificarea pro-duselor turistice. ...
Assessment of the Direction and Effectiveness of E-Commerce System Development in the Republic of Moldova

Stoleicova, Daria (SEP ASEM, 2026)

The article analyzes the development of e-commerce in the Republic of Moldova. The relevance of the study is due to the fact that despite the growth of internet penetration and the spread of non-cash payments, the level ...
Food Safety of Fresh Cow Chees: Comparativ Analysis of Physico-Chimical, Organoleptic (Sensory) and Microbiological Indicators

Bejenari, Mihaela; Șincarenco, Ana; Purcel, Mihaela (SEP ASEM, 2026)

Food safety of fresh cottage cheese represents an important aspect of public health, considering the high nutritional value and wide consumption of dairy products. The aim of this study was to evaluate and compare the ...
Online Reviews as a Modern Marketing Tool in Influence of Tourist Behavior

Burduja, Evelina; Petco, Gheorghe (SEP ASEM, 2026)

The article analyzes the role of online reviews in the tourist's decision-making process, highlighting their importance in reducing the uncertainty created by the intangibility of tourist services. The evolution of reviews ...
Prospects for Development in the Field of Services: Trade, Tourism and Catering

Cutean, Flavia-Ioana; Neamțu Gălbează, Alina Claudia (SEP ASEM, 2026)

The service sector represents one of the most important components of the contemporary economy, having an essential role in the economic, social and even cultural development of a society. In recent decades, trade, tourism ...
The Influence of Functional Ingredients on the Technological ant Nutritional Characteristics of Sourdough Bread

Butuc, Maria-Magdalena (SEP ASEM, 2026)

The development of bakery products enriched with functional ingredients represents an important research direction due to the increasing consumer demand for healthy and nutritionally enhanced foods. The aim of this research ...
Improving the Nutritional Value of Gluten-Free Biscuits through Psyllium Addition

Lazur, Victoria (SEP ASEM, 2026)

The increasing prevalence of gluten intolerance and the growing demand for nutritionally improved foods have stimulated the development of alternative confectionery products. This study aims to develop sugar- and glutenfree ...
Discover Moldova through Taste: Strengthening the International Image through Gastronomic Tourism

Chirița, Ana; Bușilă, Samira; Cebanu, Nicoleta (SEP ASEM, 2026)

Modern tourism is undergoing a radical transformation, shifting from a model based on passive sightseeing to one centered on the "experience economy." Within this context, gastronomic tourism has emerged as a primary driver ...
Analiza comparativă a proprietăților tehnologice ale diferitor tipuri de orez utilizate în gastronomie

Popov, Anastasia (SEP ASEM, 2026)

Rice represents one of the most important staple foods worldwide and plays a significant role in both everyday nutrition and professional gastronomy. Due to the wide diversity of rice varieties cultivated globally, each ...
Comparative Analysis of Functional Foods Available in Linella and Kaufland Retail Stores in the Republic of Moldova

Agachii, Gloria; Suman, Luciana (SEP ASEM, 2026)

In the current economic context, the consumer's interest in healthy nutrition has led to a significant increase in the demand for functional foods. These products are essential as they provide health benefits beyond basic ...

Now showing items 21-40 of 1023

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