Abstract:
This paper investigates the Fear of Missing Out (FOMO) phenomenon and its influence on impulsive buying behavior. The relevance of the topic is determined by the expansion of digital platforms and social media, which amplify consumers' exposure to time-limited offers and social comparison. The main purpose of the research is to analyze how FOMO stimulates impulsive purchasing decisions. The research methodology includes qualitative analysis, synthesis of scientific literature, and comparative analysis. The results show that FOMO significantly increases emotional pressure, reduces rational evaluation, and accelerates purchase decisions, especially in online environments. Understanding this relationship provides valuable insights for both consumers and marketers. CZU: 316.46.058.5:366.1; JEL: D12, D91, M31
Description:
MATACIUC, Grigore. The FOMO Phenomenon and Impulsive Buying = Fenomenul FOMO și cumpărarea impulsivă. Online. Coord. șt.: Natalia REMEȘOVSCHI. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 1, pp. 265-267. ISBN 978-9975-182-42-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v1.61
