Abstract:
Modern marketing is shaped by technological advancements and evolving consumer behavior. This paper analyzes key trends such as digital marketing, data-driven strategies, artificial intelligence, and relationship marketing. Based on documentary research, the study highlights the importance of personalization, customer engagement, and
sustainability. These approaches help organizations increase customer loyalty and gain a competitive advantage in a dynamic business environment. CZU: 339.138; JEL: M31, D12, L10
Description:
CISTEAN, Teodora Elena și Mircea Daniel DULGHERU. Perspectives on Modern Marketing Trends = Perspective asupra tendințelor marketingului modern. Online. Coord. șt.: Larisa-Loredana DRAGOLEA. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 1, pp. 244-247. ISBN 978-9975-182-42-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v1.56
