Perspectives on Modern Marketing Trends

Cistean, Teodora Elena; Dulgheru, Mircea Daniel

DSpace Home
→
Facultatea Business şi Administrarea Afacerilor
→
2.Articole
→
View Item

dc.contributor.author	Cistean, Teodora Elena
dc.contributor.author	Dulgheru, Mircea Daniel
dc.date.accessioned	2026-11-04T07:57:35Z
dc.date.available	2026-11-04T07:57:35Z
dc.date.issued	2026
dc.identifier.isbn	978-9975-182-42-3 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/5452
dc.description	CISTEAN, Teodora Elena și Mircea Daniel DULGHERU. Perspectives on Modern Marketing Trends = Perspective asupra tendințelor marketingului modern. Online. Coord. șt.: Larisa-Loredana DRAGOLEA. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 1, pp. 244-247. ISBN 978-9975-182-42-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v1.56	en_US
dc.description.abstract	Modern marketing is shaped by technological advancements and evolving consumer behavior. This paper analyzes key trends such as digital marketing, data-driven strategies, artificial intelligence, and relationship marketing. Based on documentary research, the study highlights the importance of personalization, customer engagement, and sustainability. These approaches help organizations increase customer loyalty and gain a competitive advantage in a dynamic business environment. CZU: 339.138; JEL: M31, D12, L10	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	modern marketing	en_US
dc.subject	digital marketing	en_US
dc.subject	consumer behavior	en_US
dc.subject	artificial intelligence	en_US
dc.subject	data-driven marketing	en_US
dc.subject	sustainability	en_US
dc.title	Perspectives on Modern Marketing Trends	en_US
dc.title.alternative	Perspective asupra tendințelor marketingului modern	en_US
dc.type	Article	en_US