Abstract:
The paper addresses the connection between the characteristics of human psychology and what the individual prefers in the floral products market, the way in which marketing strategies are offered through the influence of personal values and self-image. In a world where emotions and aesthetics are sold, the buyer represents himself as the type of personality that retains the role of the purchasing decision in different situations. The decision to buy flowers is always influenced and followed by the personality of the individual buyer. This study provides an examination of the concept of personality and proposes strategies for adapting to problematic conditions. CZU: 159.9.019.4:366.12; JEL: D11, M31, Q13
Description:
RAZMERIȚA, Cristina. Approaching the Flower Buyer through the Prism of the Personality Concept = Abordarea cumpǎrǎtorului de flori prin prisma conceptului de personalitate. Online. Coord. șt.: Profira CRISTAFOVICI. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 1, pp. 252-255. ISBN 978-9975-182-42-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v1.58
