Approaching the Flower Buyer through the Prism of the Personality Concept

Razmerița, Cristina

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dc.contributor.author	Razmerița, Cristina
dc.date.accessioned	2026-11-04T08:09:25Z
dc.date.available	2026-11-04T08:09:25Z
dc.date.issued	2026
dc.identifier.isbn	978-9975-182-42-3 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/5459
dc.description	RAZMERIȚA, Cristina. Approaching the Flower Buyer through the Prism of the Personality Concept = Abordarea cumpǎrǎtorului de flori prin prisma conceptului de personalitate. Online. Coord. șt.: Profira CRISTAFOVICI. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 1, pp. 252-255. ISBN 978-9975-182-42-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v1.58	en_US
dc.description.abstract	The paper addresses the connection between the characteristics of human psychology and what the individual prefers in the floral products market, the way in which marketing strategies are offered through the influence of personal values and self-image. In a world where emotions and aesthetics are sold, the buyer represents himself as the type of personality that retains the role of the purchasing decision in different situations. The decision to buy flowers is always influenced and followed by the personality of the individual buyer. This study provides an examination of the concept of personality and proposes strategies for adapting to problematic conditions. CZU: 159.9.019.4:366.12; JEL: D11, M31, Q13	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	personality type	en_US
dc.subject	the flower buyer	en_US
dc.subject	concept of personality	en_US
dc.subject	theory	en_US
dc.subject	psychology	en_US
dc.title	Approaching the Flower Buyer through the Prism of the Personality Concept	en_US
dc.title.alternative	Abordarea cumpǎrǎtorului de flori prin prisma conceptului de personalitate	en_US
dc.type	Article	en_US