Assessment of the Direction and Effectiveness of E-Commerce System Development in the Republic of Moldova

Abstract

The article analyzes the development of e-commerce in the Republic of Moldova. The relevance of the study is due to the fact that despite the growth of internet penetration and the spread of non-cash payments, the level of development of this sector remains relatively low compared to developed countries. The purpose of the study is to provide a comprehensive assessment of the current state, dynamics, and efficiency of e-commerce, as well as to identify promising directions for its development. The study employs methods of analysis and synthesis, as well as statistical processing of data from the National Bureau of Statistics and the National Bank. The results show that in the Republic of Moldova there is a positive dynamic in the development of e-commerce; however, the level of digitalization of enterprises remains insufficient. The main advantages and disadvantages, as well as directions for the development of this sector of economic growth, have been identified. CZU: 339.1:004.738.5(478); JEL: L81, M13