Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing

Garea-Ciobanu, Vladalina; Bodorin, Jaclin

Please use this identifier to cite or link to this item: https://irek.ase.md:443/xmlui/handle/123456789/3199

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DC Field	Value	Language
dc.contributor.author	Garea-Ciobanu, Vladalina	-
dc.contributor.author	Bodorin, Jaclin	-
dc.date.accessioned	2024-03-07T12:12:19Z	-
dc.date.available	2024-03-07T12:12:19Z	-
dc.date.issued	2023-04	-
dc.identifier.isbn	978-9975-180-05-4	-
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/3199	-
dc.description	GAREA-CIOBANU, Vladalina, BODORIN, Jaclin. Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing = The Use of Neurosciences in the Development of Marketing Strategies. Coord. șt.: SAHARNEAN, Liliana. In: Simpozion Ştiinţific al Tinerilor Cercetători, (7-8 aprilie 2023) [online]: Culegere de lucrări ştiinţifice. Ediţia a 21-a. Chişinău: [S. n.], 2023, vol. 1, pp. 225-227. ISBN 978-9975-180-05-4.	en_US
dc.description.abstract	gained significant attention in recent years due to its potential to uncover the cognitive and emotional processes underlying consumer behavior. The study examines the use of techniques such as EEG and fMRI to measure brain activity, and how this information can be used to inform marketing strategies. Additionally, the paper discusses the emergence of neuromarketing, a field that combines neuroscience with marketing research, to provide a better understanding of consumer behavior. Overall, the study highlights the importance of neuroscience in improving the effectiveness of marketing strategies and the potential impact on the future of marketing. DOI: https://doi.org/10.53486/sstc.v1.52; CZU: 339.138:612.8; JEL: M0	en_US
dc.language.iso	other	en_US
dc.publisher	Print-Caro	en_US
dc.subject	neuroscience	en_US
dc.subject	marketing	en_US
dc.subject	marketing strategies	en_US
dc.subject	market research	en_US
dc.subject	consumer behavior	en_US
dc.subject	neuromarketing	en_US
dc.subject	cognitive psychology	en_US
dc.subject	applied neuroscience in marketing	en_US
dc.title	Utilizarea neuroștiințelor în dezvoltarea strategiilor de marketing	en_US
dc.title.alternative	The Use of Neurosciences in the Development of Marketing Strategies	en_US
dc.type	Article	en_US
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