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https://irek.ase.md:443/xmlui/handle/123456789/466
Title: | Marketingul evenimentelor |
Authors: | Andreica, Romulus Popescu, Loredana Maria Craus, Daniel |
Keywords: | marketing events society marketing |
Issue Date: | Sep-2017 |
Publisher: | ASEM |
Abstract: | Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37 |
Description: | Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 73-76. - Bibliogr.: p. 76 (6 tit.). E-ISBN 978-9975-75-893-2. |
URI: | http://irek.ase.md:80/xmlui/handle/123456789/466 |
Appears in Collections: | 2.Articole |
Files in This Item:
File | Description | Size | Format | |
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Andreica-R_Popescu-L-M_Craus-D_conf_septembrie_2017_vol_1.pdf | 278.05 kB | Adobe PDF | View/Open |
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