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IREK – AESM: Institutional Repository of Economic Knowledge
Browsing by Subject cultural factors
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Showing results 1 to 2 of 2
Issue Date
Title
Author(s)
2025
Caracteristics and Factors Influencing the Use of Shock Tactics in the Context of Social and Commercial Advertising
Gaugaș, Tatiana
2023-03
The influence of cultural factors upon the reactions of consumers to the use of shock tactics in advertising
Gaugaș, Tatiana
