Antiglobal movement in branding

dc.contributor.author	Ceala, Arina
dc.date.accessioned	2020-12-08T11:52:09Z
dc.date.available	2020-12-08T11:52:09Z
dc.date.issued	2020-06
dc.identifier.isbn	978-9975-75-975-5
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/840
dc.description	CEALA, Arina. Antiglobal movement in branding. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 107-109. ISBN 978-9975-75-975-5.	en_US
dc.description.abstract	The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and political levers to organize control, level cultural differences and exploit the poorest part of the world’s population to create things that everyone wants to have. JEL: M3 Marketing and Advertising; M370 Advertising Brand	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	antiglobal movement	en_US
dc.subject	brand, image	en_US
dc.subject	transnational corporations	en_US
dc.subject	ecology	en_US
dc.subject	small and medium businesses	en_US
dc.title	Antiglobal movement in branding	en_US
dc.title.alternative	Mișcare antiglobalistă în brănding	en_US
dc.type	Article	en_US