Abstract:
The largest brands and corporations are one aspect of the struggle of antiglobalists. Brands and their creators are accused of manipulating desires, adversely affecting children, destroying nature, using financial and political levers to organize control, level cultural differences and exploit the poorest part of the world’s population to create things that everyone wants to have. JEL: M3 Marketing and Advertising; M370 Advertising Brand
Description:
CEALA, Arina. Antiglobal movement in branding. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 107-109. ISBN 978-9975-75-975-5.