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Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity
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| dc.contributor.author | Ipati, Valeria
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| dc.contributor.author | Savciuc, Maria
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| dc.date.accessioned | 2025-09-18T08:32:42Z | |
| dc.date.available | 2025-09-18T08:32:42Z | |
| dc.date.issued | 2025-04 | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/4570 | |
| dc.description | IPATI, Valeria și Maria SAVCIUC. Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity = Inteligența artificială și content marketing. Generare automată de conținut versus autenticitatea umană. Online. Coord. șt.: Eudochia JOMIR. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 186-189. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.42 | en_US |
| dc.description.abstract | This article examines the role of Artificial Intelligence in content marketing, focusing on the comparison between AI-generated content and human-created content. It explores how AI is transforming content creation processes, offering efficiency and innovation, while also addressing consumer concerns about authenticity and emotional connection. Through a survey, the study evaluates consumer preferences and highlights the importance of maintaining brand authenticity in an increasingly automated digital landscape. CZU: [004.8:339.138]:007.51/.52; JEL: M310, O33 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | ASEM | en_US |
| dc.subject | artificial intelligence | en_US |
| dc.subject | content marketing | en_US |
| dc.subject | AI-generated content | en_US |
| dc.subject | human-generated content | en_US |
| dc.subject | consumer perception | en_US |
| dc.title | Artificial Intelligence and Content Marketing. AI-Generated Content vs. Human Authenticity | en_US |
| dc.title.alternative | Inteligența artificială și content marketing. Generare automată de conținut versus autenticitatea umană | en_US |
| dc.type | Article | en_US |
