Abstract:
At a time of great technological change and innovation, an investigation is needed gathering knowledge of digital marketing and its most up-to-date techniques. The focus on designing specific strategies for the many interactive online environments is imperative. The objective of this research is to determine the importance of using current digital marketing techniques to ensure the success of companies. JEL: M33.
Description:
MANICA, Elena, SAHARNEAN, Liliana. Rolul marketingului digital în realizarea activității de poziționare a întreprinderii = The role of digital marketing in carrying out the enterprise positioning activities. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 141-144. ISBN 978-9975-155-43-4.
