Rolul marketingului digital în realizarea activității de poziționare a întreprinderii

Manica, Elena; Saharnean Liliana

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dc.contributor.author	Manica, Elena
dc.contributor.author	Saharnean Liliana
dc.contributor.author
dc.contributor.author
dc.date.accessioned	2021-12-10T09:38:20Z
dc.date.available	2021-12-10T09:38:20Z
dc.date.issued	2021-04
dc.identifier.isbn	978-9975-155-43-4
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1531
dc.description	MANICA, Elena, SAHARNEAN, Liliana. Rolul marketingului digital în realizarea activității de poziționare a întreprinderii = The role of digital marketing in carrying out the enterprise positioning activities. În: Simpozion Ştiinţific Internaţional al Tinerilor Cercetători (16-17 aprilie 2021) [online]: Lucrări ştiinţifice. Ediţia a 19-a. Chişinău: ASEM, 2021, vol. 3, pp. 141-144. ISBN 978-9975-155-43-4.	en_US
dc.description.abstract	At a time of great technological change and innovation, an investigation is needed gathering knowledge of digital marketing and its most up-to-date techniques. The focus on designing specific strategies for the many interactive online environments is imperative. The objective of this research is to determine the importance of using current digital marketing techniques to ensure the success of companies. JEL: M33.	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	Social Media Marketing (SMM)	en_US
dc.subject	content marketing	en_US
dc.subject	digital marketing tools	en_US
dc.subject	e-commerce	en_US
dc.subject	digital marketing strategies	en_US
dc.subject	Social Media (SM)	en_US
dc.subject	promotion campaigns	en_US
dc.title	Rolul marketingului digital în realizarea activității de poziționare a întreprinderii	en_US
dc.title.alternative	The role of digital marketing in carrying out the enterprise positioning activities	en_US
dc.type	Article	en_US