Developing the Company Î.M. "Efes Vitanta Moldova Brewery" S.A. Through Product Diversification

Codrițchi, Valeria

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dc.contributor.author	Codrițchi, Valeria
dc.date.accessioned	2025-09-18T07:11:37Z
dc.date.available	2025-09-18T07:11:37Z
dc.date.issued	2025-04
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/4555
dc.description	CODRIȚCHI, Valeria. Developing the Company Î.M. "Efes Vitanta Moldova Brewery" S.A. Through Product Diversification = Dezvoltarea companiei Î.M. "Efes Vitanta Moldova Brewery" S.A. prin diversificarea produselor. Online. Coord. șt.: Ala COTELNIC. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 122-125. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.27	en_US
dc.description.abstract	In a constantly evolving world, product diversification for Efes Vitanta Moldova Brewery is a crucial strategy. This approach enables the company to remain competitive, thrive, and effectively tackle market challenges. Moreover, introducing new products helps in retaining loyal customers and attracting a broader audience. By expanding its product range, Efes Vitanta Moldova Brewery can ensure sustained growth and success in the dynamic market landscape. CZU: 338.33(478); JEL: M11; M31	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	product diversification	en_US
dc.subject	marketing strategy	en_US
dc.subject	financial performance	en_US
dc.subject	consumer preferences	en_US
dc.subject	innovation	en_US
dc.title	Developing the Company Î.M. "Efes Vitanta Moldova Brewery" S.A. Through Product Diversification	en_US
dc.title.alternative	Dezvoltarea companiei Î.M. "Efes Vitanta Moldova Brewery" S.A. prin diversificarea produselor	en_US
dc.type	Article	en_US