Abstract:
In a constantly evolving world, product diversification for Efes Vitanta Moldova Brewery is a crucial strategy. This approach enables the company to remain competitive, thrive, and effectively tackle market challenges. Moreover, introducing new products helps in retaining loyal customers and attracting a broader audience. By expanding its product range, Efes Vitanta Moldova Brewery can ensure sustained growth and success in the dynamic market landscape. CZU: 338.33(478); JEL: M11; M31
Description:
CODRIȚCHI, Valeria. Developing the Company Î.M. "Efes Vitanta Moldova Brewery" S.A. Through Product Diversification = Dezvoltarea companiei Î.M. "Efes Vitanta Moldova Brewery" S.A. prin diversificarea produselor. Online. Coord. șt.: Ala COTELNIC. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 122-125. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.27
