Abstract:
This paper presents an study marketing efficiency of Research and Development and innovation in industrial enterprises. There are presented the efficiency methods for research-development and innovation in marketing with the involvement of a technology transfer that can generate a new products or improve certain components of production. Innovative effective marketing bases from industrial enterprises are present.
Description:
ERHAN, Maxim, SAHARNEAN, Liliana. Studiul eficienţei de marketing a activităţilor de cercetare-dezvoltare şi inovare în întreprinderile industriale. În: Simpozion științific internațional al tinerilor cercetători: Materiale/Teze. Ediția a 16-a, 27-28 aprilie 2018. Chișinău: ASEM, 2018, pp.105-106. ISBN 978-9975-75-927-4.
