Applying digital marketing tools in promoting higher education institutions

Șișcan, Ecaterina

DSpace Home
→
Facultatea Business şi Administrarea Afacerilor
→
2.Articole
→
View Item

dc.contributor.author	Șișcan, Ecaterina
dc.date.accessioned	2022-04-20T10:57:27Z
dc.date.available	2022-04-20T10:57:27Z
dc.date.issued	2022
dc.identifier.isbn	978-9975-155-61-8
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/1970
dc.description	ȘIȘCAN, Ecaterina. Applying digital marketing tools in promoting higher education institutions = Aplicarea instrumentelor de marketing digital în promovarea instituțiilor de învățământ superior. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 270-276. ISBN 978-9975-155-61-8.	en_US
dc.description.abstract	In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions. DOI: https://doi.org/10.53486/9789975155618.35; CZU [339.138:004.7]:378.4; JEL: M31, M37, I23	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	higher education institution	en_US
dc.subject	digital marketing	en_US
dc.subject	educational marketing	en_US
dc.title	Applying digital marketing tools in promoting higher education institutions	en_US
dc.title.alternative	Aplicarea instrumentelor de marketing digital în promovarea instituțiilor de învățământ superior	en_US
dc.type	Article	en_US