Abstract:
In the digital age, the way higher education institutions communicate with target groups has undergone essential changes. More and more universities are using digital marketing tools as an alternative to traditional means of communication. This study aims to analyze the possibilities of applying digital marketing tools in the promotion of higher education institutions. DOI: https://doi.org/10.53486/9789975155618.35; CZU [339.138:004.7]:378.4; JEL: M31, M37, I23
Description:
ȘIȘCAN, Ecaterina. Applying digital marketing tools in promoting higher education institutions = Aplicarea instrumentelor de marketing digital în promovarea instituțiilor de învățământ superior. In: 30 years of economic reforms in the Republic of Moldova: economic progress via innovation and competitiveness [online]: The International Scientific Conference dedicated to the 30th Anniversary of the establishment of the Academy of Economic Studies of Moldova, September 24th-25th, 2021, Chisinau. Chișinău: ASEM, 2022, vol. 1, pp. 270-276. ISBN 978-9975-155-61-8.
