IREK – AESM: Institutional Repository of Economic Knowledge

Browsing 2.Articole by Author "Sliusari, Anastasia"

Browsing 2.Articole by Author "Sliusari, Anastasia"

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  • Exploring the importance of clothing trademark for students 
    Sliusari, Anastasia (ASEM, 2020-06)
    Nowadays, the market is crowded with various clothing trademark. So, does trademark influence on student`s decision, or are there another factors? JEL: M3 Marketing and Advertising; M370 Advertising; Brand

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