Abstract:
Nowadays, the market is crowded with various clothing trademark. So, does trademark influence on student`s decision, or are there another factors? JEL: M3 Marketing and Advertising; M370 Advertising; Brand
Description:
SLIUSARI, Anastasia. Exploring the importance of clothing trademark for students. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 114-116. ISBN 978-9975-75-975-5.
