Как университеты создают идентичность своего бренда

dc.contributor.author	Bazhenov, Sergey
dc.contributor.author	Bazhenova, Elena
dc.date.accessioned	2020-12-17T12:22:25Z
dc.date.available	2020-12-17T12:22:25Z
dc.date.issued	2020-09
dc.identifier.isbn	978-9975-75-986-1
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/959
dc.description	BAZHENOV, Sergey, BAZHENOVA, Elena. Как университеты создают идентичность своего бренда. În: Competitivitate şi inovare în economia cunoaşterii [online]: culegere de rezumate: conf. şt. intern., 25-26 sept. 2020. Ediţia a 22-a. Chişinău: ASEM, 2020, pp. 6-8. E-ISBN 978-9975-75-986-1.	en_US
dc.description.abstract	Currently, within the academic world, Universities are actively competing with each other. Building a strong brand for each university is a natural part of this competition. In this article, we consider the issues of constructing a University brand identity, highlighting its strengths, such as history, location, and student niches. We also show that leveraging “student experience” helps build a strong University brand. JEL: L20, M20	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	academic world	en_US
dc.subject	branding	en_US
dc.subject	brand identity	en_US
dc.subject	university	en_US
dc.title	Как университеты создают идентичность своего бренда	en_US
dc.title.alternative	How universities build their brand identity	en_US
dc.type	Article	en_US