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Как университеты создают идентичность своего бренда

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dc.contributor.author Bazhenov, Sergey
dc.contributor.author Bazhenova, Elena
dc.date.accessioned 2020-12-17T12:22:25Z
dc.date.available 2020-12-17T12:22:25Z
dc.date.issued 2020-09
dc.identifier.isbn 978-9975-75-986-1
dc.identifier.uri http://irek.ase.md:80/xmlui/handle/1234567890/959
dc.description BAZHENOV, Sergey, BAZHENOVA, Elena. Как университеты создают идентичность своего бренда. În: Competitivitate şi inovare în economia cunoaşterii [online]: culegere de rezumate: conf. şt. intern., 25-26 sept. 2020. Ediţia a 22-a. Chişinău: ASEM, 2020, pp. 6-8. E-ISBN 978-9975-75-986-1. en_US
dc.description.abstract Currently, within the academic world, Universities are actively competing with each other. Building a strong brand for each university is a natural part of this competition. In this article, we consider the issues of constructing a University brand identity, highlighting its strengths, such as history, location, and student niches. We also show that leveraging “student experience” helps build a strong University brand. JEL: L20, M20 en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject academic world en_US
dc.subject branding en_US
dc.subject brand identity en_US
dc.subject university en_US
dc.title Как университеты создают идентичность своего бренда en_US
dc.title.alternative How universities build their brand identity en_US
dc.type Article en_US


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