Analiza gamei sortimentale şi estimarea calităţii mărfurilor electrocasnice comercializate pe piaţa de consum a mun. Chişinău

Abstract

The 21st century imposes a fast pace to humanity so that everyone tries to find effective means and methods of adaptation and cohabitation. Even the most banal daily needs occupy a large part of our free time, which in current conditions is limited to the maximum. The clothes dryer is a relatively new product for local consumers, which gives them comfort, low time, quality, efficiency and diversity. In order to determine the quality and assortment of clothes dryer products from the AEG, Electrolux, Candy, Bosch and Samsung brands, sold ed in the ELECTROPLUS store were analyzed. The research was focused on the analysis of quality characteristics such as: drying quality, during capacity, energy efficiency class and costs, as well as noise quality indices, dimensions, and weight. Were identified the customers` preferences and was observed a particular interest in this product, the market demand being increasing. After the organoleptic analysis it was founded that the products correspond to the marketing requirements and parameters indicated in the technical documentation. JEL: L15