Abstract:
Current studies explain the crisis situation, which arose due to the COVID-19 pandemic in the Republic of Moldova. In this document, I’ll analyse the main marketing strategies, causes of the economic crisis, the affected areas, the consequences and the methods of maintenance the economy due the pandemic period at national level. JEL: M31, M21, M11, Q31
Description:
COJOCARU, Nicoleta. Strategii de marketing a vânzărilor în perioada de pandemie COVID-19. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 146-149. ISBN 978-9975-75-975-5.