Importața segmentării pentru cucerirea piețelor de desfacere

Abstract

To achieve the goals of marketing, the company should combine the various potential strategic alternatives, special following balanced orentation, that it imposes a certain code of action within successive or simultaneous concentrations that maintain a dynamic balance of the ways of approaching and treating the clients, competitors, intermediar ies and the public in the context of constant developement orientation JEL: M3, L21