Content marketing - captare de atenție a publicului

dc.contributor.author	Onea, Cătălina
dc.date.accessioned	2020-12-08T12:39:46Z
dc.date.available	2020-12-08T12:39:46Z
dc.date.issued	2020-06
dc.identifier.isbn	978-9975-75-975-5
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/848
dc.description	ONEA, Cătălina. Content marketing - captare de atenție a publicului. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 134-137. ISBN 978-9975-75-975-5.	en_US
dc.description.abstract	The aim of the research is to emphasize the importance and effectiveness of content marketing. Content marketing is important, not only because it contributes to building trust, attracting potential customers and cultivating customer loyalty, but because it has become the new standard for the consumer. Study has shown that through content marketing we learn who we are addressing. Today, almost all online marketers use content marketing - 91% of B2B marketers and 86% of B2C. JEL: M310, M370	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	content marketing	en_US
dc.subject	promovation online	en_US
dc.subject	media advertising	en_US
dc.subject	product image	en_US
dc.title	Content marketing - captare de atenție a publicului	en_US
dc.type	Article	en_US