Marketing of feelings and emotions in the market of the Republic of Moldova

dc.contributor.author	Murji, Anastasia
dc.date.accessioned	2020-12-08T11:56:27Z
dc.date.available	2020-12-08T11:56:27Z
dc.date.issued	2020-06
dc.identifier.isbn	978-9975-75-975-5
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/841
dc.description	MURJI, Anastasia. Marketing of feelings and emotions in the market of the Republic of Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 110-113. ISBN 978-9975-75-975-5.	en_US
dc.description.abstract	Emotional marketing plays an important role in the promotion of goods and services, the purpose of which is to highlight the promoted product against similar ones and leave it in the memory of consumers. JEL: M31, M37	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	emotional marketing	en_US
dc.subject	promotion	en_US
dc.subject	advertising	en_US
dc.subject	positive publications	en_US
dc.subject	modern marketing	en_US
dc.subject	emotions	en_US
dc.title	Marketing of feelings and emotions in the market of the Republic of Moldova	en_US
dc.title.alternative	Marketingul sentimentelor și emoțiilor pe piața Republicii Moldova	en_US
dc.type	Article	en_US