Abstract:
The 21’st century is based on the internet and online platforms for promoting companies/institutions are becoming a must to try. But how do institutions and organizations that carry out non-commercial activities, for example Academy of Economic Studies of Moldova use marketing tools? For successful strategic planning it’s very important to research students interest in how they want to receive informations or offers, acting in this way and get results. JEL: M-40
Description:
GOROBEȚ, Nicoleta. Opiniile studenților ASEM cu privire la promovarea instituției. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 104-106. ISBN 978-9975-75-975-5.
