dc.contributor.author |
Pleșca, Andreea
|
|
dc.contributor.author |
Caldare, Andreea
|
|
dc.date.accessioned |
2020-12-08T10:34:02Z |
|
dc.date.available |
2020-12-08T10:34:02Z |
|
dc.date.issued |
2020-06 |
|
dc.identifier.isbn |
978-9975-75-975-5 |
|
dc.identifier.uri |
http://irek.ase.md:80/xmlui/handle/1234567890/834 |
|
dc.description |
PLEȘCA, Andreea, CALDARE, Andreea. Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova. În: Simpozion ştiinţific al tinerilor cercetători (19-20 iunie 2020) [online]: Lucrări ştiinţifice. Ediţia a 18-a. Chişinău: ASEM, 2020, pp. 88-90. ISBN 978-9975-75-975-5. |
en_US |
dc.description.abstract |
Nowadays, the business world has reached a peak and a considerable success even though the contemporary markets are full of products and services. However, there is an easier and more efficient way of launching business through franchising which is a continuing relationship in which a franchisor provides a licensed privilege to the franchisee to do business and offers assistance in organizing, training, marketing and managing in return for a monetary consideration. The purpose of this research is to analyze the structure of a franchising business, the rights and obligations of the two parties, to emphasize their advantages and disadvantages and to demonstrate that franchising is a successful business with minimal risks, customers and well-known names from the beginning. Finally, we show how did this business system has been developed in the Republic of Moldova. JEL: L2, L26 |
en_US |
dc.language.iso |
other |
en_US |
dc.publisher |
ASEM |
en_US |
dc.subject |
franchising |
en_US |
dc.subject |
foreign franchises |
en_US |
dc.subject |
Moldovan franchises |
en_US |
dc.subject |
development perspectives |
en_US |
dc.title |
Franchisingul – modalitate eficientă de lansare în afacere. Perspectivele dezvoltării franchisingului în Republica Moldova |
en_US |
dc.type |
Article |
en_US |