Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică

Petrovici, Sergiu

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dc.contributor.author	Petrovici, Sergiu
dc.date.accessioned	2020-10-23T09:44:30Z
dc.date.available	2020-10-23T09:44:30Z
dc.date.issued	2018-09
dc.identifier.isbn	978-9975-75-934-2
dc.identifier.uri	${dspace.ui.url}/handle/1234567890/799
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/1234567890/799
dc.description	PETROVICI, Sergiu. Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică. In: Competitivitatea şi inovarea în economia cunoaşterii [online]: materiale/teze: conf. şt. intern., 28-29 sept. 2018. Chişinău: ASEM, 2018, pp. 119-121. E-ISBN 978-9975-75-934-2.	en_US
dc.description.abstract	The article proposes a model for evaluation of commercial enterprise competitiveness through graphic description to make a comparison between company features and the features of its main competitors. A special attention is paid to indexes, which describe competitive advantages: efficiency of marketing activity, enterprise capability, competitiveness of goods, management and organizational culture, positioning and reputation of enterprise on the market, efficiency of advertising and sales. JEL: O32	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	competitiveness of enterprise	en_US
dc.subject	model of evaluation	en_US
dc.subject	competition strategy	en_US
dc.subject	competitiveness of goods	en_US
dc.subject	axis of pyramid	en_US
dc.subject	marketing activity	en_US
dc.title	Model de evaluare a competitivităţii întreprinderii comerciale prin descrierea grafică	en_US
dc.type	Article	en_US