IREK – AESM: Institutional Repository of Economic Knowledge
Изучение эффективности участия компании в выставках
- DSpace Home
- →
- Facultatea Business şi Administrarea Afacerilor
- →
- 2.Articole
- →
- View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.
| dc.contributor.author | Cartavih, Tatiana
|
|
| dc.contributor.author | Solomatin, Ala
|
|
| dc.contributor.author | Ţurcan, Natalia
|
|
| dc.date.accessioned | 2020-02-25T11:04:04Z | |
| dc.date.available | 2020-02-25T11:04:04Z | |
| dc.date.issued | 2019-09 | |
| dc.identifier.uri | http://irek.ase.md:80/xmlui/handle/1234567890/198 | |
| dc.description | CARTAVIH, Tatiana, SOLOMATIN, Ala, ŢURCAN, Natalia. Изучение эффективности участия компании в выставках. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 132-136. ISBN 978-9975-75-968-7. | en_US |
| dc.description.abstract | The exhibition is an effective marketing tool. Many companies do not analyze the effectiveness of participation in exhibitions. This leads to the likelihood of repeating errors. The authors proposed a comprehensive approach to assessing the effectiveness of the exhibition activities of the company. This article may be useful to specialists in the field of exhibition business, students and masters. JEL:M5, M21. | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | ASEM | en_US |
| dc.subject | exhibition | en_US |
| dc.subject | financial efficiency | en_US |
| dc.subject | intangible returns | en_US |
| dc.subject | exhibitor | en_US |
| dc.title | Изучение эффективности участия компании в выставках | en_US |
| dc.type | Article | en_US |
