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Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic

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dc.contributor.author Şişcan, Ecaterina
dc.contributor.author Zgherea, Georgetta
dc.date.accessioned 2020-02-25T10:53:20Z
dc.date.available 2020-02-25T10:53:20Z
dc.date.issued 2019-09
dc.identifier.uri http://irek.ase.md:80/xmlui/handle/1234567890/195
dc.description ŞIŞCAN, Ecaterina, ZGHEREA, Georgetta. Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic. In: Competitivitate şi inovare în economia cunoaşterii [online]: conf. şt. intern., ed. a 21-a: Lucrări ştiinţifice., 27-28 sept., 2019. – Chişinău: ASEM, 2019, pp. 109-114. ISBN 978-9975-75-968-7. en_US
dc.description.abstract Given the growing competition in the higher education market in the Republic of Moldova, universities are forced to develop competitive marketing strategies for attracting and retaining students. To be successful in this endeavor, the university management must know the reasons and factors which impact potential students’ choice. This research is to examine key-factors that influencing student’s behavior in decision making of choosing economic higher education institution. JEL: M31, M37, I23. en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject higher education institution en_US
dc.subject educational marketing en_US
dc.subject student’s behavior en_US
dc.title Factori consideraţi în procesul de alegere a instituţiei de învăţământ superior cu profil economic en_US
dc.type Article en_US


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