The Impact of Minimalism on Modern Consumer Behavior

Abstract

The current article aims to investigate the impact of minimalism on consumer behavior considering the specifics of today's consumer practices. Minimalism started to be mentioned frequently in the discussion regarding the attitude towards life where people tend to limit their excesses of consumption, concentrate on their real necessities, and choose more thoughtful approaches to their purchases. Recent studies show the connection between minimalist approach, responsible behavior in terms of making decisions, material consumption, and sustainable choices and ethical consumption, among others. This paper seeks to analyze how the ideology of minimalism affects consumer attitudes and behaviors. Special emphasis will be placed on the connection between minimalism, conscious purchasing, reduced impulse buying, quality orientation, and environmental responsibility of consumers. The research will be conducted on the basis of literature sources dedicated to the issue. The key aspects of the motivation of consumer behavior will be analyzed considering such important motives as financial and psychological benefits as well as sustainability and simplicity issues. The results of the study will help understand the role of minimalist attitude as an innovative aspect influencing consumer behavior. CZU: 366.14; JEL: D12, D91 M31