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| dc.contributor.author | Popovici, Daniela
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| dc.contributor.author | Moșanu, Dia
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| dc.date.accessioned | 2026-11-04T07:52:55Z | |
| dc.date.available | 2026-11-04T07:52:55Z | |
| dc.date.issued | 2026 | |
| dc.identifier.isbn | 978-9975-182-42-3 (PDF) | |
| dc.identifier.uri | https://irek.ase.md:443/xmlui/handle/123456789/5450 | |
| dc.description | POPOVICI, Daniela și Dia MOȘANU. Modern Marketing Trends and Their Impact on Consumer Behavior = Tendințele marketingului modern și impactul acestora asupra comportamentului consumatorului. Online. Coord. șt.: Larisa-Loredana DRAGOLEA. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 1, pp. 241-243. ISBN 978-9975-182-42-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v1.55 | en_US |
| dc.description.abstract | This paper analyzes the main trends in modern marketing and their impact on consumer behavior. With the rapid development of digital technologies, marketing has evolved from traditional approaches to more personalized, data-driven strategies. These changes influence how consumers interact with brands, make purchasing decisions, and develop loyalty. The paper highlights key trends such as digital marketing, social media influence, personalization, and the use of artificial intelligence, emphasizing both opportunities and challenges for organizations. Overall, modern marketing plays a crucial role in shaping consumer behavior, requiring companies to continuously adapt and innovate in order to remain relevant and competitive. CZU: 339.138:366.1; JEL: M31, D91, D12 | en_US |
| dc.language.iso | other | en_US |
| dc.publisher | SEP ASEM | en_US |
| dc.subject | modern marketing | en_US |
| dc.subject | consumer behavior | en_US |
| dc.subject | digitalization | en_US |
| dc.subject | personalization | en_US |
| dc.subject | social media | en_US |
| dc.title | Modern Marketing Trends and Their Impact on Consumer Behavior | en_US |
| dc.title.alternative | Tendințele marketingului modern și impactul acestora asupra comportamentului consumatorului | en_US |
| dc.type | Article | en_US |
