Product Life Cycle: Main Stages and Their Significance

Cevdari, Xenia; Furtuna, Irina

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dc.contributor.author	Cevdari, Xenia
dc.contributor.author	Furtuna, Irina
dc.date.accessioned	2026-10-30T14:03:52Z
dc.date.available	2026-10-30T14:03:52Z
dc.date.issued	2026
dc.identifier.isbn	978-9975-182-44-7 (PDF)
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/5342
dc.description	CEAVDARI, Xenia și Irina FURTUNA. Product Life Cycle: Main Stages and Their Significance = Жизненный цикл продукции: основные этапы и их значение. Online. Coord. șt.: Rodica CUȘMĂUNSĂ. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 2, pp. 87-89. ISBN 978-9975-182-44-7 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v2.17	en_US
dc.description.abstract	The product life cycle is an important concept in marketing and management that describes the stages a product goes through from its introduction to the market to its decline. This article examines the main stages of the product life cycle, including introduction, growth, maturity, and decline, and analyzes their key characteristics. Particular attention is paid to the significance of the product life cycle in management control. Understanding the product life cycle enables enterprises to adapt their marketing strategies, manage resources efficiently, and respond to changes in demand and market conditions. CZU: [005.41+005.6]:658.56; JEL: L11; M1; M40	en_US
dc.language.iso	other	en_US
dc.publisher	SEP ASEM	en_US
dc.subject	product life cycle	en_US
dc.subject	management control	en_US
dc.subject	stage	en_US
dc.title	Product Life Cycle: Main Stages and Their Significance	en_US
dc.title.alternative	Жизненный цикл продукции: основные этапы и их значение	en_US
dc.type	Article	en_US