Abstract:
The product life cycle is an important concept in marketing and management that describes the stages a product goes through from its introduction to the market to its decline. This article examines the main stages of the product life cycle, including introduction, growth, maturity, and decline, and analyzes their key characteristics. Particular attention is paid to the significance of the product life cycle in management control. Understanding the product life cycle enables enterprises to adapt their marketing strategies, manage resources efficiently, and respond to changes in demand and market conditions. CZU: [005.41+005.6]:658.56; JEL: L11; M1; M40
Description:
CEAVDARI, Xenia și Irina FURTUNA. Product Life Cycle: Main Stages and Their Significance = Жизненный цикл продукции: основные этапы и их значение. Online. Coord. șt.: Rodica CUȘMĂUNSĂ. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 24-a, 24-25 aprilie 2026, Chişinău. Lucrări ştiinţifice. Chişinău: SEP ASEM, 2026, vol. 2, pp. 87-89. ISBN 978-9975-182-44-7 (PDF). Disponibil: https://doi.org/10.53486/sstc2026.v2.17
