Digital Leadership and Generation Z: Which Type of Leadership is Effective in 2026

Abstract

In the context of rapid digitalization, new approaches to management and leadership are emerging. Generation Z, shaped by the internet and social media, has distinct values, expectations, and work styles. This study examines their role in the workplace, focusing on motivation, leadership influence, recruitment, and retention. Based on analysis of scientific and professional literature, the findings show that Generation Z values flexibility, open communication, and self-development opportunities. Digital leadership - marked by technology use, transparency, and collaboration - is the most effective style for this generation. Authenticity, empathy, and leader support also boost engagement and commitment. The study concludes that adapting leadership strategies to Generation Z is essential for improving productivity, retaining young talent, and ensuring sustainable organizational growth through innovative and personalized management practices. CZU: [005.322:316.46]:004+316.346.32-053.81; JEL: M12, M15, M51