The Role of International Standards in Enhancing the Quality and Competitiveness of «Viorica-Cosmetic» JSC Company’s Products

Abstract

The article is devoted to studying the impact of international quality standards (ISO, GMP) on improving product quality and enhancing the competitiveness of an enterprise, using the example of the company “Viorica- Cosmetic.” In the context of globalization and increasing international competition, the quality and competitiveness of export goods have become key factors of sustainable economic development for any country. Companies strive to improve product quality and meet consumer needs. Since the production of perfumery and cosmetic products is directly related to human health, companies need to implement international quality standards in order to enter international markets. Non-compliance with international standards or their absence entails the risk of failing to enter global markets, which in turn limits a company’s opportunities and profitability. The implementation of standardization systematizes and regulates production processes and product quality within the company. Therefore, ensuring a high level of product quality and competitiveness is a strategic objective for organizations in the global market. CZU: 006.83:658.562:339.137.2(478); JEL: L15