Modern Approaches in Management and the Sustainable Development of Businesses

Abstract

We chose this topic because, nowadays, modern management can no longer be understood without concepts such as adaptability, innovation, and sustainability, which are becoming increasingly important. In a globalized economy characterized by intense competition and rapid change, organizations are required to integrate sustainable practices into their strategies, not only to remain competitive but also to meet ever-growing social expectations. Sustainable development is no longer just an option or a competitive advantage, but rather a necessary condition for the long-term survival and success of businesses. In a way, we can say that companies that ignore these aspects risk falling behind, even if they may achieve profits in the short term. CZU: 005+334.72:502.131.1; JEL: M10, Q01, L25