Capitolul 5. Impactul digitalizării asupra creșterii competitivității IMM-urilor din Moldova

Abstract

The relationship between digitalization and increasing the competitiveness of Small and Medium Enterprises (SMEs) in Moldova is the subject of this study. The core of the analysis focuses on the practical effectiveness of using innovative digital solutions. The author’s research provides valuable insights into how Customer Relationship Management (CRM) systems can increase customer loyalty, as well as how Enterprise Resource Planning (ERP) systems optimize internal processes and resource management. Through a synthesis of theoretical frameworks and practical case evidence, the paper argues that a strategic and well-managed integration of these digital tools is a key determinant of enhanced productivity, innovation, and overall competitiveness. The findings offer valuable guidance for policymakers and entrepreneurs seeking to establish a more robust and digitally empowered business sector. JEL: L25, M15, O22.