Economic Resilience and Sustainable Development of Sport in the Context of Global Economic Transformations

Abstract

Modern sports face major economic challenges due to financial crises, climate change, digitalization, and the effects of the COVID-19 pandemic. These transformations have forced sports clubs and organizations to rethink their economic models to ensure sustainability and financial resilience. In this context, adopting efficient economic strategies is essential for maintaining balance and long-term development. This study analyzes the main strategies and key factors that contribute to economic sustainability in sports. These include diversifying funding sources, implementing digital technologies to optimize costs, and promoting public-private partnerships. Additionally, public policies play a crucial role in supporting sports infrastructure and ensuring economic protection mechanisms during crises. Based on international literature and best practice examples, the study highlights the importance of an integrated approach to strengthening financial resilience in sports. Increasing sustainable investments, fostering innovation, and enhancing adaptability are key factors for the success of sports organizations in the context of global transformations. UDC: [338.23:796[:339.9; JEL: O15