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Marketingul evenimentelor

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dc.contributor.author Andreica, Romulus
dc.contributor.author Popescu, Loredana Maria
dc.contributor.author Craus, Daniel
dc.date.accessioned 2018-06-14T07:22:33Z
dc.date.available 2018-06-14T07:22:33Z
dc.date.issued 2017-09
dc.identifier.uri http://irek.ase.md:80/xmlui/handle/123456789/466
dc.description Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 73-76. - Bibliogr.: p. 76 (6 tit.). E-ISBN 978-9975-75-893-2. en_US
dc.description.abstract Events have known a massive development stage once technology really took off but also the increase in people life quality contributed to this. Marketing development and its orientation towards satisfying consumers led to a greater concern from business and non-business entities over the individual client. A greater need to communicate with them and know them better helped create methods of reasoning with them without causing any discomfort. JEL CLASSIFICATION: M3, M37 en_US
dc.language.iso other en_US
dc.publisher ASEM en_US
dc.subject marketing en_US
dc.subject events en_US
dc.subject society marketing en_US
dc.title Marketingul evenimentelor en_US
dc.type Article en_US

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