Particularităţile instrumentelor de marketing în vînzările online

dc.contributor.author	Melnic, Igor
dc.contributor.author	Golovco, Vasile
dc.date.accessioned	2018-06-12T09:07:50Z
dc.date.available	2018-06-12T09:07:50Z
dc.date.issued	2017-09
dc.identifier.uri	http://irek.ase.md:80/xmlui/handle/123456789/460
dc.description	Publicat in: Conferinţa Ştiinţifică Internaţională "Competitivitatea şi inovarea în economia cunoaşterii", 22-23 septembrie 2017. - Chișinău, 2017. - Vol.1. - P. 41-44. - Bibliogr.: p. 44 (3 tit.). E-ISBN 978-9975-75-893-2.	en_US
dc.description.abstract	In the present day, the importance of the Internet for a company’s activity cannot be neglected. Practically the Internet has influenced all the marketing policies within the framework of a company, and especially, the promotion policy. This article describes the main online marketing tools used for promoting and developing an online business, and also for increasing the rankings in the searching engines, namely: mobile phone’s optimization, content marketing, SEM (Search Engine Marketing), social media, local SEO. JEL CLASSIFICATION: C8, M15, M31, M37, O3	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	marketing	en_US
dc.subject	online marketing	en_US
dc.subject	Internet	en_US
dc.subject	optimization	en_US
dc.subject	securing of loyal customers	en_US
dc.subject	brand	en_US
dc.subject	promotion	en_US
dc.title	Particularităţile instrumentelor de marketing în vînzările online	en_US
dc.type	Article	en_US