Influence of Music on the Perception of Advertising

Sushkova, Anastasia

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dc.contributor.author	Sushkova, Anastasia
dc.date.accessioned	2025-09-18T08:19:16Z
dc.date.available	2025-09-18T08:19:16Z
dc.date.issued	2025-04
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/4567
dc.description	SUSHKOVA, Anastasia. Influence of Music on the Perception of Advertising = Влияние музыки на восприятие рекламы. Online. Coord. șt.: Lidia MITNIȚCAIA. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 172-175. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.39	en_US
dc.description.abstract	Music is a key factor in advertising, influencing consumer emotions and brand perception. This study analyzes how different musical elements, such as performer, text and genre, affect the effectiveness of advertisements. The research includes a review of psychological theories, case studies of successful campaigns, and experimental data on consumer reactions. The findings suggest that music significantly enhances ad memorability and engagement. The results of this study are the following conclusions: Music in advertising influences perception, brand memorability and consumer decisions, especially among young people. It creates emotional associations, builds trust in the brand and stimulates consumer activity by increasing engagement. CZU: 78.05:659.1; JEL: M37	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	advertising	en_US
dc.subject	music perception	en_US
dc.subject	consumer behavior	en_US
dc.subject	branding	en_US
dc.subject	emotional marketing	en_US
dc.title	Influence of Music on the Perception of Advertising	en_US
dc.title.alternative	Влияние музыки на восприятие рекламы	en_US
dc.type	Article	en_US