Abstract:
This research explores the role of video advertising in modern marketing, emphasizing its impact on creating effective campaigns. It examines key elements of successful ads, including clear messaging, emotional connection, and production techniques, while analyzing current trends. The study uses case studies from brands like Coca-Cola, Nike, and Volvo to demonstrate how video ads influence consumer behavior and boost engagement. Findings show that wellcrafted video ads increase memorability and conversions. Additionally, the integration of fashion and aesthetics in automotive advertising reflects a trend toward immersive brand experiences. CZU: 339.138:[659.1:004.738.5]; JEL: M31, M37, M39, D83
Description:
POSTOLACHE, Alexandrina. Marketing and Promotion in the Online Environment = Marketing și promovare în mediul online. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 168-171. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.38
