The Impact of the Story Maker in Social Media Marketing Strategies

Moraru, Valeria

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dc.contributor.author	Moraru, Valeria
dc.date.accessioned	2025-09-18T08:10:26Z
dc.date.available	2025-09-18T08:10:26Z
dc.date.issued	2025-04
dc.identifier.uri	https://irek.ase.md:443/xmlui/handle/123456789/4565
dc.description	MORARU, Valeria. The Impact of the Story Maker in Social Media Marketing Strategies = Impactul Story Maker-ului în strategiile de social media marketing. Online. Coord. șt.: Liliana SAHARNEAN. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a: Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 1, pp. 165-167. ISBN 978-9975-168-36-6 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v1.37	en_US
dc.description.abstract	With digitalization, marketing has shifted from traditional methods to storytelling-based strategies that build brand identity. The "Story Maker" concept allows brands to connect more deeply with their audiences. This research explores how this concept influences consumer behavior, drives engagement and strengthens brand identity. Case studies from e-commerce giants such as Temu and SHEIN reveal how ads appearing in story feeds boost sales but also risk irritating users. While this strategy increases short-term conversions, brands must balance aggressive promotion with genuine engagement to ensure long-term digital marketing success. CZU: 339.138:659.1.013; JEL: M37	en_US
dc.language.iso	other	en_US
dc.publisher	ASEM	en_US
dc.subject	brand identity	en_US
dc.subject	digital marketing	en_US
dc.subject	emotional branding	en_US
dc.subject	e-commerce	en_US
dc.subject	advertising	en_US
dc.title	The Impact of the Story Maker in Social Media Marketing Strategies	en_US
dc.title.alternative	Impactul Story Maker-ului în strategiile de social media marketing	en_US
dc.type	Article	en_US