The Impact of Generation Z on Corporate Culture

Abstract

In today's rapidly evolving business landscape, where technological advancements and shifting values redefine traditional norms, the influence of Generation Z on corporate culture is emerging as a pivotal factor for organizational success. This paper examines how the unique characteristics and expectations of Generation Z reshape workplace dynamics, drive innovation, and foster a more inclusive and flexible environment. It highlights that the infusion of digital fluency, a preference for collaborative work, and an emphasis on work-life balance can lead to improved team engagement and heightened overall performance. At the same time, organizations that fail to adapt to these evolving demands risk encountering diminished motivation, resistance to change, and potential conflicts. The paper presents a detailed analysis of the evolving roles and behaviors of both leaders and employees in this new era, providing insights into the necessity of integrating modern leadership qualities with traditional management practices. Ultimately, the study underscores that successfully harnessing the potential of Generation Z not only enhances team cohesion but also drives sustainable growth and competitive advantage for the entire organization. CZU: 316.346.36:005.73; JEL:M14