Abstract:
MAIB, the most widely used commercial bank in the Republic of Moldova, has become a successful model in digitalization and financial innovation. Through investments in mobile applications, internet banking, contactless payments, and artificial intelligence (AI), MAIB has increased operational efficiency, improved customer experience, and strengthened its market position. Technologies such as AI have enabled fraud detection, service personalization, and 24/7 customer support. The study highlights the benefits of digitalization, as well as challenges such as initial costs and cybersecurity. The thesis emphasizes the importance of continued investment in innovation and adaptation to maintain competitiveness. CZU: 336.71:004.738.5(478); JEL: O30, O32, O33
Description:
SOFRONI, Valeria și Sorin CERNAT. Evaluating how Digitalization and the Adoption of New Technologies Can Enhance Efficiency and Economic Value for Companies = Evaluarea modului în care digitalizarea și adoptarea tehnologiilor noi pot spori eficiența și valoarea economică a firmelor. Online. Coord. șt.: Olga ENACHI. In: Simpozionul Ştiinţific cu participare internaţională al Tinerilor Cercetători. Ediţia a 23-a. Lucrări ştiinţifice, 11-12 aprilie 2025. Chişinău: SEP ASEM, 2025, vol. 2, pp. 86-89. ISBN 978-9975-168-37-3 (PDF). Disponibil: https://doi.org/10.53486/sstc2025.v2.20
