The Evaluation of the Tourism Offer in London

Abstract

This scientific paper delves into the comprehensive evaluation of the tourist offer in London, a city renowned for its rich historical heritage and vibrant cultural scene. The study focuses on four key objectives. Firstly, it conducts an in-depth analysis of the most frequented major tourist attractions in London, shedding light on their significance and popularity among visitors. Secondly, it evaluates the infrastructure of transport services within London, examining the efficiency and accessibility of various modes of transportation available to tourists. Thirdly, the paper explores the profound impact of tourism on the local economy, elucidating its contribution to revenue generation, job creation, and overall economic growth. Lastly, it embarks on the development of strategic management approaches for tourism in London, aiming to enhance visitor experiences, preserve cultural heritage, and ensure sustainable growth in the tourism sector. For the analysis of the chosen problem, the following methods were used: analysis, synthesis, induction, deduction, comparison, and study of the legislative framework, reports related to the problem in question, and analysis of statistical data. CZU: 338.482:005.585(410-25); JEL: Z3, Z32